Shop for a Cause

You Can Choose Compassion

Simple choices lead to big changes for animals in research.
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Not Tested on Animals

Cruelty-free isn’t just a label. It’s a pledge of kindness.

It is estimated that a half million animals die in cosmetics testing alone each year. As a consumer, you hold the power to change this. By choosing cruelty-free products, you support brands that prioritize ethical practices. You help drive demand for sustainable, nontoxic ingredients that are better for us and our environment. And you contribute to a movement that reduces animal suffering.
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Federal laws require animal tests for personal care products

12

States have banned the sale of cosmetics tested on animals

2,300+

Brands are certified cruelty-free by Leaping Bunny in 2025

$23.54B

Is the projected size of the cruelty-free market by 2030

Look for the Logo

The Leaping Bunny standard guarantees no animal testing.

NAVS is a proud cofounder of the Coalition for Consumer Information on Cosmetics and its internationally recognized Leaping Bunny Program. It’s now easier than ever to find certified cruelty-free products with the help of their Compassionate Shopping Guide.
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Ending Needless Harm

Together, we can forge a cruelty‑free future.

No federal laws mandate animal testing for household and personal care products. Nonanimal testing methods have already proven safe and reliable. A better way forward is possible. You can join NAVS in advocating for the legislation and corporate policies that will bring it about.

Feel Good, Look Good

Wear your heart for animals on your sleeve.

You can join NAVS’ efforts to take animals out of research through a purchase that supports our shared cause. Our line of branded apparel includes premium t-shirts and cozy hoodies made of top-quality materials, ensuring you look great while standing up for what you believe in.
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The Cruelty-Free Commitment

Take the Leaping Bunny Pledge to go Cruelty-Free. Voting with your wallet can urge more companies to end animal testing.

Our Work

See the many ways that NAVS is working to end the use of animals in research.

Our Impact

Powerful ethics and consistent actions are having a big impact.

See Success Stories

About

Focused on ending the use of animals in research, we’re powered by ethics, action, and impact.

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Latest

The most recent news and developments surrounding an end to animal research

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Your voice and your actions are important and make a difference.

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